Rockwell Automation submitted zoning applications on April 7, 2026, to develop a manufacturing and warehouse complex near South Moorland Road in New Berlin, Wisconsin. The project encompasses roughly 100 acres and is designed as a "factory of the future," integrating advanced automation, robotics, and digital technologies. The filing is a significant component of Rockwell's $2 billion U.S. investment plan announced in late 2025. The chosen location leverages the company's longstanding presence in Southeastern Wisconsin and the area's skilled workforce and innovation network.
Background
Rockwell announced the facility during its November 2025 earnings call, highlighting its function in expanding domestic smart manufacturing and nearshoring. The $2 billion commitment will be distributed over five years, focusing on production, digital infrastructure, and workforce development. The New Berlin complex will span more than 1 million square feet, potentially making it Rockwell's largest manufacturing campus globally. Planned infrastructure upgrades, including the expansion of Moorland Road, will support the construction schedule.
Details
The zoning applications cover a greenfield site between Grange Avenue and College Avenue, adjacent to South Moorland Road. The facility will combine manufacturing and warehousing in approximately 1 million square feet, representing Rockwell's largest operational footprint. CEO Blake Moret referred to the plant as "the factory of the future" in November 2025, with additional statements citing its alignment with Rockwell's expansion strategy. Site planning and permitting are underway with local and state officials. Reports suggest the likely area is "Section 35," a 100-acre site designated for industrial use.
Outlook
If zoning and permits are approved, site preparation could start later in 2026. The facility is set to utilize advanced automation, robotics, and digital technologies in live production, functioning as both a manufacturing hub and an innovation demonstration site. The project is expected to enhance regional competitiveness, strengthen Rockwell's supplier base, and support workforce development in smart manufacturing across the Midwest.
